Feeding and caring for your adult cat
From tips on what to feed, to taking care of those hairballs, having fun playing and socialising, even learning cat language, discover it all here.
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Sign the Paw-tition
We loved it when Channel 4 named their show after our famous claim back in 2005, no hard felines, it was a purr-fect tribute.
But we just launched our best ever WHISKAS®* and the stats have changed: 9 out of 10 cats love WHISKAS®.
Since inaccuracy is a complete cat-astrophe, we’re calling on Channel 4 to update their show name to ‘9 out of 10 CATS does COUNTDOWN’.
Have your say! If you agree that Channel 4 should change the name of their show, then join our Paw-tition below and help us rewrite TV history!
*Based on PRS In-Vivo study (2024) on quality and enjoyment perceptions of 200 cat owners (UK).
**Based on NielsenIQ study (2025) on 300 cat owners asked if their cats love the taste.
